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Bike & Go announce search for country’s ‘chicest cyclist’


From Gigi Hadid to Leonardo DiCaprio, the world’s best-dressed celebrities are not averse to showcasing their style credentials on two wheels.

And now leading hire scheme Bike & Go is launching the search for the UK’s most stylish cyclist – that person who looks as effortlessly chic on two wheels as they do on two feet.

Maybe your cycling outfit means you’re office-worthy the minute you jump off your bike. Or maybe you prefer more of a laid-back, Sunday brunch with friends type of cycle chic. Whatever you wear, wherever you wear it to, if you get there by bike they want to see your outfit.

Simply take a selfie, or ask a friend to do it for you, of yourself on your bike in your most stylish cycling outfit and tweet it to @UKBikeandGo using the hashtag #ChicCyclist .

Our judges, which include cycling enthusiast Linda van der Haar, who has brought her own cycle chic dress code from the Netherlands to the UK, will announce the winner via Twitter on September 14, National Cycle to Work Day.

The winner, who may be male or female, will cycle away with £250 worth of Love to Shop vouchers, which can be redeemed at a wide range of UK stores and attractions.

Linda, who is also Bike & Go’s Business Manager, said: “Cycling is not only a great way to get some exercise and enjoy the fresh air, it’s also a really practical way of getting from A to B. We’ve seen a growing wave of stylish cyclists posting selfies of themselves, but we’re hoping that this competition will give us the chance to root out even more biking fashionistas.”

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