Formby Tesco is to stop selling Carlsberg and Ribena

The brewer is now the latest victim of the Tesco cull of big brands which includes Kingsmill and Ribena

Tesco is pulling Carlsberg from its shelves.

Despite the lager claiming to be “probably the best” in the world, the brewer is now the latest victim of the supermarket giant’s cull of big brands.

Carlsberg follows brands such as Kingsmill and Ribena to be removed from the shelves.

Tesco has shops across Merseyside including Extra and superstores in Liverpool One, Formby, Prescot, Old Swan, St Helens, Litherland, Allerton Road and Park Road.

The move is a part of the retailer’s bid to revive their stores and outlets, with Dave Lewis - the boss of the company - believing that carrying fewer lines will revitalise Tesco.

All products from the Danish brewery are set to go, except for lager four-packs in 200 stores.

Tesco confirmed the move will extend to online sales, and Carlsberg said that it is “unable to comment on commercial agreements”.

A Tesco spokesman said: “We have taken the decision to discontinue a number of Carlsberg products in our stores and online.

“We will continue to offer customers a great range of beers, lagers and ciders.

“Colleagues in store will be on hand to offer assistance and suggest alternatives should customers find a product they used to buy is no longer available.”