Let It Bee! The Beatles Story Buzzes into Action with Bee Hive Sponsorship for Biodiversity

The Beatles Story, Liverpool’s world-renowned attraction dedicated to the Fab Four, is embracing a new harmony with nature through the sponsorship of four honey bee hives in partnership with Southport and District Beekeepers, a branch of Lancashire and North West Beekeepers Association.

This initiative is part of the attraction’s expanding commitment to environmental sustainability and biodiversity.

Located in Merseyside, the sponsored hives will house thousands of native honey bees and play a vital role in supporting local ecosystems through pollination. The sponsorship will help fund vital equipment, hive care, and educational programming delivered by Southport

and District Beekeepers to raise awareness about the critical role bees play in global food security and biodiversity.

Mary Chadwick, General Manager at The Beatles Story, said: "We’re thrilled to be supporting such an important local biodiversity initiative. Just like The Beatles brought people together through music, we hope this partnership will bring attention to the

importance of pollinators and the need to protect our planet's delicate natural balance."

The Beatles Story has recently been recognised with a Green Tourism Silver award and this collaboration also aligns with the award-winning attraction’s broader green goals, which include reducing plastic waste, improving recycling efforts, and engaging with the

community through environmental education.

Southport and District Beekeepers has welcomed the partnership as a valuable boost to their mission. Vinny Greenall, Apiary Manager, said: "This kind of support is crucial for the long-term health of our bee populations. Bees are under threat, and every hive sponsored makes a difference. We’re grateful to The Beatles Story for their support and look forward to

working together to spread the word about pollinator conservation."

The Fab Four beehives will be launched at the upcoming Southport Flower Show in August and visitors to The Beatles Story will soon be able to learn more about the project through new educational materials and digital and social updates that showcase the hives, the bees’ seasonal activities, and the environmental impact of urban beekeeping.

About The Beatles Story

The Beatles Story, Liverpool is much more than a museum… you’re invited to embark on an incredible journey through time into the lives and music of The Beatles.

Experience Beatlemania first-hand with immersive recreations of key locations in the band’s career including Hamburg, The Cavern Club, Abbey Road Studios and more.

See fascinating pieces of original authentic memorabilia as you journey down the long and winding road from George Harrison’s first guitar to John Lennon’s last piano and beyond.

Tickets can be pre-booked at www.beatlesstory.com

About Southport and District Beekeepers

Southport and District Beekeepers is a branch of the Lancashire and North West Beekeepers Association, which is part of the British Beekeeping Association. It is a friendly and supportive groupwhose main objective is to promote and further the craft of beekeeping.

Welcoming to new members, it is able to offer support to new beekeepers as well as providing practical and ongoing training to all beekeepers.

The branch also arranges talks for local groups, clubs and schools and through the BBKA is able to provide teaching resources to support school curriculums.

Contact details

Vanessa Wakefield

vanessa.wakefield@southportbeekeepers.co.uk